The world of Digital Marketing is really vast. You need a well-designed route map for navigating your way to the top of the ranking page. With a strong command over Google Analytics, it will be extremely easy for you to track your performance on different online platforms like social media, blogging forums, etc.
There are various analytical tools which will help you to understand the behavior of your audience towards your products and/or services. You will be able to:
- Measure the performance of your keywords
- Find new keywords used the most by online users
- Apply innovative and effective strategies for more convertible traffic
On successful completion of the Analytics Program, you will be able to identify the areas where you should make improvements to obtain the desired results. Also, you will learn to prepare performance reports based on:
- source and volume of the traffic
- organic and paid traffic and
- calculated bounce rate.
Enroll for a Live Class
Enroll for the course at the earliest as we have limited seats available.
|Duration :||1 hour|
|Length :||7 Weeks|
|Batch Start Date :||26/11/2016|
|Course Fee||Rs. 19000|
|Test Lab Hours :||30 mins|
|Class Room Training :||Available|
|Available Training Modes||Instructor-Led Class|
Our curriculum will train you in formulating marketing strategies and update the current plan of action around the parameters of the analytic data. The course will be an opportunity to learn the expert tips and tricks of measuring your website's performance.
Week 1 : Introduction to Google Analytics
- Google Analytics Terms
- Google Analytics Report Dashboard – how it
looks & what are its elements
- Google Analytics standard Reporting Views
- Google Analytics Account
- Getting code for website
- Choosing Data Sharing Settings
- Implementing code on website via two approaches
- Tag Manager basics
- IP Filtering
- Goals – Strategic and Tracking
- Analyze Content Performance
- Reporting metrics – bounce rate, average
time spend, visitor count
- Tracking SEO results in Google Analytics
- Google Webmaster Tools – Setting up and Reporting
- Social Media Tracking – measuring value
- Custom Dashboard for business
Week 2 : 10 Step Audit and Conversion Tracking
- Site Search Tracking
- Bounce rate by Traffic type
- Account Filters
- URL Tagging
- Mobile website Conversion Tracking
- Custom Reports to maximize revenue
- Unify results for Easier Interpretation
Week 3 : Features of Google Analytics
- Page load time
- Social button interactions
- Video interactions
- Phone calls
- Offline marketing
- CRM integration
- Mobile website & apps
- Multi-Channel funnel
- Google Analytics real time
Week 4 : E-Commerce and Tracking
- Introduction to E-commerce Analysis
- Analytics & Optimization
- Google Analytics Enhanced Commerce
- Getting started with Enhanced Commerce
- Enhanced E-commerce Schema
- Promotion Data
- Impression Data
- Product Data
- Action Data
- Mapping Your site
- Creating Template
- Creating Test Profile QA
- Deploying Code
- Reporting Vs Analysis
- Analysis Preparation
- Traffic Source Analysis
- Multi-Channel Analysis
- Onsite Merchandizing analysis
- Shopping behavior analysis
- Check Out analysis
- E-commerce reports
Week 5 – Mobile App Analytics
- The foundations of Mobile App Analytics
- How to measure user behavior in your app?
- How to find common traits for your users and increase user engagement?
- How to use data to improve your monetization strategies?
- What Google Analytics has to offer?
- Metrics for Mobile apps screen tracking
- Mobile apps e-commerce tracking
- E-commerce tracking reports
- What would you need to measure effectively?
- Setting up tracking for app – Android and iOS
- Adding event tracking for Android and iOS apps
Week 6 – Google Tag Management
- Core concepts and principles of Tag Management using Google Tag Manager
- How to create website tags and Manage Firing Rules
- How to enhance your Google Analytics implementation?
- How to configure other marketing tags like Dynamic Remarketing?
- Tag Manager Structure Accounts and Containers
- Publishing and Versions
- Users and permissions
- Setting up container
- Rules for Analytics Tags
- Preview and Publishing Tags
- Understanding container versions
- Previewing a container
- Creating Customized Dashboard
- Leveraging Custom alerts
- Using table view options
- In-page Analytics
- Matched Query Types keyword positions & Day Parts
- Custom Report Filters
Learnfly Academy is a forward-thinking educational ecosystem. We train extraordinary people for the emerging professions of the 21st century according to industry demand. We fill a crucial gap between learners and companies to train and hire the best talent in the market. Learning from Learnfly Academy increases your chances by 95% to get you the right job.
Live Class is a live streaming of teacher from our location. Learnfly Academy instructors deliver live classes in an online environment. Attendees join a WebEx session from their preferred location and connect to a hosted lab environment to practice what they learn. We run classes as per Indian Standard time.
Each attendee needs a computer with a high-speed Internet connection in order to connect to
- A WebEx web conference session and
- A hosted lab environment.
We have a very transparent fee structure. Please see the course fee next to the “Add to Cart” button on this page.
We only provide certified and industry expert trainers to our learners. Our teachers/instructors are highly qualified in their training verticals. Our instructors could be an individual teachers from colleges or working professionals from multi national companies like google, Facebook or Microsoft.
Of course you should. That’s what applications are for, don't worry. It's our responsibility to make sure that you are ready for any course you will attend. If it's not right for you, we'll let you know. We're not shy about things like that.
Yes. We do offer full job assistance once you do the certification from Learnfly. We have partnered ourselves with multiple small business and multi national companies to provide you the best working platform. We also conduct in-house campus events and send you invitations to experience multiple job opportunities at one place. We offer 99% job placement, if you do 2-3 job oriented courses from our catalogs.
Currently, you can attend our class’s in English or Hindi Language.
Yes Off course! You can reschedule a class with your assigned teacher or request for a pre-recorded session on your email.
We accept payments via credit cards, debit cards, net banking & NEFT. You can also pay us via paypal & paytm. Use the “Add to Cart” button provided on this page and checkout by making the online payment. You will receive an automated confirmation on your email after a success-full payment with further instructions.
Once you purchase training, we'll send you an email with registration instructions. Also, One of our counsellor will get in touch with you to assign you an online teacher and decide the class timings. We can either assign you to the existing running batch or add you in the upcoming batches.
You may cancel an order within 30 days of purchase for a full refund, but not inside of 3 days of your scheduled course.
Step 1 : Make an Online Payment
Step 2 : Our Counsellor will contact you within few minutes after payment.
Step 3 : Choose your time to attend your live class with our counsellor
Step 4 : Connect with a Live Teacher from your PC, Phone or a tablet & attend the class from anywhere in the world.